When asking the group what the good things about our trailer they answered with the following; a wiode range of shots allowing for smooth transitions, Effective titles creating tension and enigma, Good use of location and costume. There were some negatives with our trailer mainly due to the pace and timing of our trailer, this was down tot he fact that because of the length of the trailer it made it seem more like a theatrical trailer rather than a teaser, this is perhaps not too much of a negative but does link to us giving away too much of our plot. The pace was judged as we held on too long on shots which perhaps detracted away some of the tension.
After receiving these comments I am pleased with the general themes that were involved in our trailer i.e acting, storyline, setting and camera work but perhaps some improvements were neccessary in the editing proccess with timings being the major problem.
Friday, 30 April 2010
Evaluation: Audience Response
Overall I am very please with the response we got from the audience when we did a question and answer activity and filmed it in class. Below are some of the comments we received...
Editing: Wide range of shots
Smooth transitions between shots
Titles: Attract attention
Makes the trailer more exciting
Begins to explain the narrative
What questions have been left unanswered? Don't no much about the characters and the cliffhanger at the end leaves you wondering what the main character has done wrong.
Mise en scene: Good use of locations
Good variation of settings
What could be done better? Wasn't a teaser trailer because it went on for too long, a different pace would have made it better.
The last comment is what is most important in our audience response because it is the one bit of criticism we received from it. We agree that this is one of weaknesses in our trailer, we believe we probably got slightly carried away with the shots and narrative and could of spent more time thinking up ways to shorten the trailer and possibly make the main character more mysterious and played with audiences thoughts and views on what was going on in the trailer. This is what we would do if we were to repeat this project but due to time restrictions we were too late to change it. Although we are happy we got more compliments and positive feedback on our trailer and are still happy with the content of our trailer rather than the time length of it.
Editing: Wide range of shots
Smooth transitions between shots
Titles: Attract attention
Makes the trailer more exciting
Begins to explain the narrative
What questions have been left unanswered? Don't no much about the characters and the cliffhanger at the end leaves you wondering what the main character has done wrong.
Mise en scene: Good use of locations
Good variation of settings
What could be done better? Wasn't a teaser trailer because it went on for too long, a different pace would have made it better.
The last comment is what is most important in our audience response because it is the one bit of criticism we received from it. We agree that this is one of weaknesses in our trailer, we believe we probably got slightly carried away with the shots and narrative and could of spent more time thinking up ways to shorten the trailer and possibly make the main character more mysterious and played with audiences thoughts and views on what was going on in the trailer. This is what we would do if we were to repeat this project but due to time restrictions we were too late to change it. Although we are happy we got more compliments and positive feedback on our trailer and are still happy with the content of our trailer rather than the time length of it.
Thursday, 29 April 2010
Saturday, 24 April 2010
Tuesday, 30 March 2010
Rubys Final Trailer Evaluation...
I think overall our group has produced a good quality teaser trailer that we should all be pleased with. Upon reflection I personally feel I have excelled the production I made last year which I'd guess is due to personal improvement and being part of a well working group. Compared to last year there are more varied camera techniques, smoother editing and generally more attention to detail as far as planning, titles, sound and mise en scene are concerned. I think it pays tribute to the good groupwork in our collective that our trailer shows influences and ideas from each individual. I think that group discussion was a strong point for us because we were able to consider a number of options for different decisions and narrow them down to the most effective choice. A difficulty we faced was time management, I think ultimately we overcame this and were able to meet deadlines but being one of the larger groups in our class it was sometimes difficult to find times outside of school where we were all free. I dont think this was overly detrimental to the final outcome but as with anything if we'd had more work time we might have increased quality. I think we used sound to good effect in our trailer; there was much discussion about when and when not to include non diegetic music and I think we managed to find a relevant soundtrack (inkeeping with copyright laws) and put it together well. The fact it starts softly and builds in time for our action shots is good and also compliments our idea of Lola having two sides, one normal and one not so normal. I think it's music typical of our genre which makes it a good indicator and I also like the cut for the diegetic dialogue as I think it adds drama. On the whole I think our mise en scene is good; the gun prop is another good genre indicator, lolas costumes create the image we wanted and I think we used lighting well, especially in the 'man on the phone shot' were darkness creates enigma and connotes danger/villainy. I also think our choice of actors were good. I think the minor criticisms that could be made with regard to the mise en scene are that perhaps Gregs character couldve worn something more relevant and we couldve used a more cosmopolitan setting as is often seen in films likened to ours. I think weve shown good camera work through a variety of shots; I think the beginning sequence of close ups is very effective as well as the other shots of Lacey's expressions which portray Lola as we wanted her to appear. I also think the main perception of Lola will be one that appeals largely to our male dominated target audience. I like the composition of our final sequence as it is bold and reflects the fact that the focus of our film is going to be Lolas character. Perhaps we could've used more panning and tracking than the little bit we did as this is often seen in our genre as it is good for creating a sense of lots of action and makes the audience feel they are actually there experiencing it which is engaging. Nevertheless I think the action part of the trailer comes across effectively mainly due to good editing. The trailer runs smoothly from beginning to end which is a strength for us- the ordering of shots is good and all transitions look professional. I believe the timing of each of our shots is effective, none to long or short, although it has to be said that the full duration of our production is a bit too long in terms of teaser trailers. I think this is just because we had so many ideas we wanted to include. I dont think it compromised the quality of our film but to improve next time we make a teaser trailer I think we'd all try to be more conscious of time. Conclusively I think our teaser trailer is of high quality and most importantly would appeal to our action 'girls with guns' genre audience.
Lola Magazine Cover Analysis
I am pleased that in addition to our poster we have consecutively managed to acheive a high level of professionalism within our magazine cover. One of my favourite effects of the cover is the use of colour; the contrast of the black and white against red makes it stand out and the colours are also accurate in reflecting our genre and themes. I think the absence of colour means readers are never distracted away from the engaging stare of Lacey, again infitting with our dominant focus on our protaganist. Ideally, we would have changed the colours of the magazine title so that more attention was on the film title name, rather than it be overuled by Empire's larger font of the same colour, however this proved problematic and the implication of limited time was that we couldnt. I personally like our choice of photo for its quirkiness which makes it stand out. Eye contact and endearing expressions- which are good for capturing an audiences attention- are also features of the photo. If I was to be hyper critical I would say that the expression isn't really what we'd expect from a character like Lola; we cant really justify this breaking of character by referencing previous examples because this device is meant to be used when the actress is of particular interest or fame, and the film is using their real identity as a selling point. Being an amateur collective we obviously havent employed a famous actress; we have in no way lacked quality in this department but as an unestablished actress we should have maybe required that Lacey kept in character for the shoot, as Lolas depth as a character is our real selling point. I dont think its necessary to but if we were to go back and re-assess the images based upon this analysis, the below image is an alternative we might have considered:
For the reasons that... In this photo Lacey still retains her portrayal of Lola thanks to a low angle shot that makes her look powerful and superior to us. Her body language, eye contact and facial expression suggest she is off guard but her treatment of the gun and the contrasting slight seriousness of the photo compared to the other represents a continuing possibility of danger.
For the reasons that... In this photo Lacey still retains her portrayal of Lola thanks to a low angle shot that makes her look powerful and superior to us. Her body language, eye contact and facial expression suggest she is off guard but her treatment of the gun and the contrasting slight seriousness of the photo compared to the other represents a continuing possibility of danger.
Lola Film Poster Analysis
I believe our film poster comprises the basic fundamental features of a succesful teaser poster. It is pleasing to the eye and looks professional which I think is important because it is one of the first things people will notice. This is largely due our strenuous analysis of high quality film posters and our careful judegement in picking the best ideas for us to steal and make our own. It is also due to good photoshopping skills we are lucky to have within our group, I believe all of us have made sufficient personal progress in our use of the programme since we have had a chance to increase our experience levels a lot this year. The adjustments we made via photoshop are subtle yet highly effective; they enabled us to excentuate the beauty of our character, which will be a helpful tool in attracting our largely male target audience. They also contribute to the bold impact of the poster via illumination techniques. I think we have struck a fantastic balance between establishing genre and giving too much away; the use of our prop signals an action theme but its unconventional setting raises enigma. In the same way, our costume conceals the full identity of Lola so audiences must rely on connoting other themes of the poster; the black and red colours signal the possibility of a dark and passionate dimension to Lola which makes us curious about the films plot. The character of Lola is our films main focus so I think that her dominating proportion of the poster is about right. The only slight criticisms that come to mind are that we possibly could have found a more appropriate font for the title, and - although a matter of personal opinion - the minimalism of the poster could be criticised for our failure to encorporate an effective feature such as a caption or acknowledgement of director etc. Personally I like the minimalistic style and think the unfussy image allows a striking effect. Overall I am very proud and pleased with our poster.
DVD Cover Analysis
The image above is of the DVD cover for the film 'Shooter' released in 2007. DVD Covers are different to film posters because they are released at different times and therefore have different motives; magazine covers often only feature films that are prior to release (as do posters) whereas DVDs obviously come after the film. During the promotional stage film makers often hold back on details of the film and give little snippets of information that arouse suspense and questioning among the potential audience, who they hope will be enticed enough to go and watch the film at the cinema. Although any publication pertaining to a film is aiming to appeal, DVD covers must attempt to appeal to their established audience who've already viewed and hopefully enjoyed the film, and encourage them to buy it so they can watch it again. For this reason, the need for enigma is decreased and the images are more likely to involve scenes from the climaxes of the film so as to remind these viewers of the most exciting scenes. Simultaneously the DVD cover must appeal to first time potential viewers so important elements like boldness as strong indicators of genre are still included. Shooters DVD cover is quintessential in that it shows a climactic scene and it is very obvious to tell what kind of film it will be; the blue colouring shows a masculinity that will appeal to men and furthermore has a red influence that we will link to danger, the mise en scene features guns and explosions which show it is a typical action flick and it even has a caption that tells of the directors previous film of the same genre. Shooters film poster is also quintessential of its kind and is a good example that proves my theory of DVDs not using enigma whilst in posters it is common to. To signify the contrasting methods of reaching the target audience I have included it below.
Note: the caption to provoke intreigue, the concealment of characters identity to an extent, the holding back of pivotal scenes creating enigma and causing us to question if the gun is truly a symbol of the action and violence the target audience hope the film will entail- they now want to go and watch it to find out! The title is smaller and not as central as that of the DVDs, this is because it is yet to be established so is not really a selling point at this stage.
TASK; Lola Film Poster Analysis
The Lola film poster at first glance is quite clearly a teaser poster, it gives very little hard facts about the movie itself, but a lot of information via mis en scene and how you interpret what is in the image.
What draws my attention to this poster is the Attractive female character lying in a comfortable postion looking away from the camera, it makes me ask why she is not looking at the camera, perhaps she is ashamed of something or something out of shot hads drawn her attention. The character herself is a blonde girl wearing typical modern clothes apart from a hat on her head, this asks the question as to why she is wearing it, perhaps there is some importance of this hat in relation to the story or the character. The Girl is lying on what appears to be a bed which links in with the femininity of the character and perhaps links in to a relationship within the film, however the character has delicately placed her hands on a gun that she is almost treating as a lover which could show her relationship to he violence within the film.
The title of the film is placed going down the left hand side of the poster this shows its importance to the poster but not enough to take the attention away from the female lead, The title is Lola this makes us link the lady character to the name Lola so we now have a name to match the face. The writing itself appears to be glowing and also looks like it is making the rest of the page light up and where the writing is not the screen appears to be darker.
Finally at the bottom of the page is the universally used term "coming soon" this allows the distributors to see the response to the film and decide on what sort of release it shall get depending on the result, In this posters case it continues the enigma theme throughout and the mysterious nature of the poster.
To improve this poster i would perhaps use more details like a tagline, cast list, director, distributor or even an opinion of a critic, but apart from these criticisms the poster is effective in what it set out to do by advertising the film without giving to much away.
What draws my attention to this poster is the Attractive female character lying in a comfortable postion looking away from the camera, it makes me ask why she is not looking at the camera, perhaps she is ashamed of something or something out of shot hads drawn her attention. The character herself is a blonde girl wearing typical modern clothes apart from a hat on her head, this asks the question as to why she is wearing it, perhaps there is some importance of this hat in relation to the story or the character. The Girl is lying on what appears to be a bed which links in with the femininity of the character and perhaps links in to a relationship within the film, however the character has delicately placed her hands on a gun that she is almost treating as a lover which could show her relationship to he violence within the film.
The title of the film is placed going down the left hand side of the poster this shows its importance to the poster but not enough to take the attention away from the female lead, The title is Lola this makes us link the lady character to the name Lola so we now have a name to match the face. The writing itself appears to be glowing and also looks like it is making the rest of the page light up and where the writing is not the screen appears to be darker.
Finally at the bottom of the page is the universally used term "coming soon" this allows the distributors to see the response to the film and decide on what sort of release it shall get depending on the result, In this posters case it continues the enigma theme throughout and the mysterious nature of the poster.
To improve this poster i would perhaps use more details like a tagline, cast list, director, distributor or even an opinion of a critic, but apart from these criticisms the poster is effective in what it set out to do by advertising the film without giving to much away.
Task: Film Poster: Analysis
I think the teaser film poster is really good. I like how we have managed to keep it so simple so an audience can not confused by what is going on in the poster. I think the strongest point to the poster is the use of colours used. The top left of the poster is covered in black so the "Lola" writing shows very clearly and is probably the first thing an audience will notice about the poster. Lola is seen lying on a red dovet cover, suggest the film will contain voilence. This is then more backed up by the fact that Lola has a gun by her hands suggest she may be a killer or an assassin. Then the photo of "Lola" can give mixed opinions. Even though Lola has a gun by her hands, her face suggests that something bad has happened. Making her seem vulnerable in the poster. She is also not looking at the audeince in the poster with more of a sad face than serious, making the audience think that maybe she is a cold hearted killer but will not know unless they go watch the film. The "coming soon" at the bottom of the poster makes the audience want to know the exact date, but will not be told so have to keep looking for newer posts to find out when its realised enticing the audience to find out more.
I think if we wanted to improve the poster, we could make it a bit more complex. The poster now is very simple which may come across as a boring poster to some audiences. If we added abit more information about the film, it would make audiences want to know more and make them want to watch it. I think we could of also chosing a different picture to use for the teaser poster. I like the one we have used now is good but i think if we chose a picture where "Lola" is looking at the audience, it will bring the "sex" appeal to men to come watch it aswell as the woman. This could then create a wider audience range to look at the poster.
I think if we wanted to improve the poster, we could make it a bit more complex. The poster now is very simple which may come across as a boring poster to some audiences. If we added abit more information about the film, it would make audiences want to know more and make them want to watch it. I think we could of also chosing a different picture to use for the teaser poster. I like the one we have used now is good but i think if we chose a picture where "Lola" is looking at the audience, it will bring the "sex" appeal to men to come watch it aswell as the woman. This could then create a wider audience range to look at the poster.
Magazine Cover Analysis
The above covers from two editions of Total Film magazine. Both main features are films with female protaganists like in our film so they are of high relevance and use to us. Jessica Alba plays Nancy Callahan, one of the main characters in Sin City, and Angelina Jolie plays assassin Lara Croft in Tomb Raider. Both are widely renowned for there attractiveness and are massive selling points for their respective films, so it is unsurprising that they dominate any publications such as these because their famous influence is enough to sell the film and the magazine. This theory is further supported by their expressions in the photos; they both have friendly and engaging expressions that, despite being dressed relevantly, suggest they are posing out of character considering the genre of their films and properties of the intense characters they play. This choice of depiction shows that the desired spotlight is on the actress rather than the films character- who publishers hope we will want to see based purely on the person who plays them. Another conspicuous aspect the publishers want to highlight is their feminine sexuality; both wear exposing outfits to excentuate there attractiveness. This will appeal the concept of voyeuristic gratification and men will be interested by the implied availability of the characters. There is a strong chance of romance within the narrative. The cluttered backrounds of both covers do not bring massive attention to the titles of the films which is a somewhat unorthodox decision, this can be put down to the idea that the appeal of these two films is centred on the prestige of the actors a lot more than other features. Both covers have strong gender implications including colour; both use schemes of colours that are emotionally warm and contrast the masculinity inscinuated by the black and blue of Batman's cover. It should be noted that Angelina Jolie literally has an air of blue around her which is theoretically an air of masculinity, hinting at the power and unconventional characteristics of Lara Croft. The red-orange used in the tomb raider cover usually implies attraction, desire, sexual passion and a thirst for action. It is popular amongst young people, who are likely to be the film makers target audience. The red-pink combination used in the second cover is associated with femininity, passiveness, romance, love, passion, eroticism and also danger, the latter suggestion is supported by the colours placement on a black backround which commonly professes danger.
Evaluation: Magazine Front Cover: Analysis
In my opinion, I think our front cover magazine is really good. We chose to use Empire as our Magazine name because it is one of the most well known film magazine brands in the world. I think the strongest thing about the cover is how simple we have managed to keep it. We kept "Lola's" face clear from any writing because she is the main attraction of the film and will be used to catpure the eyes of the audience when they look at the cover. I think we managed to photoshop "Lola" really well considering i personally thought we should have used another photo. I think the fact that she has a cheeky smile whilst holding a gun will attract men with the "sex" appeal but also attract woman as she is holding gun and seems quite powerful with her confident smile. This also gives part of the genre away, the fact that Lola has a gun in her hand suggests voilence or action. The colour of the poster also may suggest to audiences that it maybe set in the past. The poster is in black and white so audiences may think this could be a "classic" film. We also added a few of the summers biggest films coming up to attract the audience to buy the magazine to find out inside what they are about. We also put in an interview with Rob Pattinson as he is the man of the moment with the Twilight Saga coming out soon. I really like the poster, especially its simplicity. I think if we were to try and improve it, we could maybe experiment with the photo not being in black and white and maybe in the colours the photo was taken in, this could then maybe give more genre indicators away and entice the audience to find out more about the film. We could also in my opinion change the photo of Lola. I think if we used a more serious photo of her with a gun in her hand would make audiences think it could be an intense and action filled film.
Lola Trailer Analysis
The trailer starts by showing the distributor Columbia, which shows that a respected company is involved in this project. We are than shown a montage of a blonde female character putting make up on in a bedroom, this is used with lots of close ups emphasising the application of the make up it adds detail as well as making this act seem quite attractive to a male audience, The non diagetic music is a soft acoustic guitar which almost follows the mood of the scene. The montage is interrupted by title appear on a black screen saying "Revenge Is Sweet" as this appears there is a sudden build up of heavier guitars, which is showing a change in pace of the scene. When the montage continues there is a diagetic sound effect of a phone going off in the background, this catches the attention of the character and makes her move to the phone allowing the camera to pan out to a mid shot. When the phone is answered the music stops and we are than shown an exchange of dialogue between the character now known as Lola and this mysterious man holding a glass and sitting in darkness, he tells her he has a job for her and the short exchange of dialogue ends. The camera than returns to the bedroom and the music carries on, Lola than returns to her seat. At this point we are left with a question as to why this seemingly innocent girl putting make up on has anything to do with this mysterious man. Lola than opens a box in front of her and pulls out a gun, now the music has gone fully into a heavier rock beat and we are now informed perhaps of the style of film with clues from the music and the gun. Lola than begins to admire the gun and skilfully toys with weapon before looking in to the mirror with a sinister smile, now we are led to believe that perhaps this character is not quite what we expected.
The scene than moves to a completely different set, we are now met by a snowy, woodland location and a male character hopping a fence, apparently running away from someone, At first we are unsure what he is runningn away from but the camera than leads to a close up of a pair of ladies boots walking past the camera, When the unkown male character jumps the fence he stops to look around to see where his pursuer is, the camera than moves in to a close up to show the fear on the characters face, The male character than runs past the camera and down a path he shows how scared he is by running irraticly down the path and sliding on the icy surface. the camera than shows Lola move to the gate and casually rest her arm on it, the way the lighting appears on her shows her to look almost angelic despite the theme of her pursuit, any thought of her being angelic is lost when she looks down to her hand and the camera than pans to see that she is wielding a gun, now our thought is perhaps she is chasing this man to kill him and maybe her "job" is to kill people. The male character than gets to a clearing and he looks behind him and begins to relax, he than starts to relax seemingly now safe from any danger, he looks up only to see Lola standing over him pointing a gun at his head, Now we are left to believe how did she get infront of him, why is she chasing him and who is he. The editing than swiftly moves to another title (so now we dont know what happend to that male character) saying "But remember" and Lola is now walking down an alleyway towards the camera , "What goes around" with Lola moving ever closer to us, "Comes back around" it is now apparent that this is the movies tagline. The new shot is of Lola swiftly turning her head round responding to the noise of screeching tyres behind her, this now leaves the characters asking what will happen to Lola, The music than returns to its original acoustic music and we see a cartoon like image of the title of the film lola and a lady holding a gun.
This trailer shows the film to be about a female lead who obviously includes some violence in her life, however it still shows her to be afeminine character as she is taking time to put makeup on, but her other side being a femme fatale character, armed with a gun and chasing after an unarmed man, it asks the question as to whether she is the good guy or the bad guy.
The scene than moves to a completely different set, we are now met by a snowy, woodland location and a male character hopping a fence, apparently running away from someone, At first we are unsure what he is runningn away from but the camera than leads to a close up of a pair of ladies boots walking past the camera, When the unkown male character jumps the fence he stops to look around to see where his pursuer is, the camera than moves in to a close up to show the fear on the characters face, The male character than runs past the camera and down a path he shows how scared he is by running irraticly down the path and sliding on the icy surface. the camera than shows Lola move to the gate and casually rest her arm on it, the way the lighting appears on her shows her to look almost angelic despite the theme of her pursuit, any thought of her being angelic is lost when she looks down to her hand and the camera than pans to see that she is wielding a gun, now our thought is perhaps she is chasing this man to kill him and maybe her "job" is to kill people. The male character than gets to a clearing and he looks behind him and begins to relax, he than starts to relax seemingly now safe from any danger, he looks up only to see Lola standing over him pointing a gun at his head, Now we are left to believe how did she get infront of him, why is she chasing him and who is he. The editing than swiftly moves to another title (so now we dont know what happend to that male character) saying "But remember" and Lola is now walking down an alleyway towards the camera , "What goes around" with Lola moving ever closer to us, "Comes back around" it is now apparent that this is the movies tagline. The new shot is of Lola swiftly turning her head round responding to the noise of screeching tyres behind her, this now leaves the characters asking what will happen to Lola, The music than returns to its original acoustic music and we see a cartoon like image of the title of the film lola and a lady holding a gun.
This trailer shows the film to be about a female lead who obviously includes some violence in her life, however it still shows her to be afeminine character as she is taking time to put makeup on, but her other side being a femme fatale character, armed with a gun and chasing after an unarmed man, it asks the question as to whether she is the good guy or the bad guy.
Evaluation: Magazine cover analysis
I am happy with the overall outcome of our magazine cover The thing that stands out the most to me in our magazine cover is how much more intimidating and sexy it is compared to the more laid back, mysterious film poster we made. I think this takes the promotion of our film to the next level because it is showing the audience two sides of this character and giving them more to find out and look forward to in our film. I like the way we used a black and white picture with red lettering for the magazine title and our film title. This is because the red lettering stands out really well in front of the black and white photo and its extremely effective an eye-catching when it comes to competition in magazine sales. We used the colour red for the title of our film because it connotes sex and glamour but at the same time death, which begins to give the audience a sense of what genre this film might be. The black and white effect also makes the cover look more old fashioned and with the hat and the gun it looks slightly like an old gangsta film, which I think is a good effect and may intrigue a wider audience with the creation of enigma. We also mentioned other up and coming films and interviews included inside the magazine so the audience gets more information, this is a common convention we took from looking at other magazine covers. Also under the title 'Lola' the tagline 'This Summer's Surprise' is written. This use of alliteration and quirky grammar makes the cover seem more fun and exciting. It also gives away when the film may be released, but still not an exact date to keep the audience guessing.
Obviously we used a picture of our main character to let audiences know who is going to be included in our film, we believe after analysing existing magazine covers that this is important in the promoting of a film. We also have Lacey looking at the camera, so that on the magazine cover it seems like she is staring at the audience/reader, making them feel more included and involved and enticing them in further. We also mentioned other famous films and an interview with Robert Pattinson because we believe this is an important factor in today's cinema and media world.
Obviously we used a picture of our main character to let audiences know who is going to be included in our film, we believe after analysing existing magazine covers that this is important in the promoting of a film. We also have Lacey looking at the camera, so that on the magazine cover it seems like she is staring at the audience/reader, making them feel more included and involved and enticing them in further. We also mentioned other famous films and an interview with Robert Pattinson because we believe this is an important factor in today's cinema and media world.
Magazine Cover Analysis
Above is an image of the front cover of Empire Magazines July 2008 Edition which headlines the latest Batman film; The Dark Knight. Empire is taken over by the films thematical colouring of black and blue. Black is often associated to death, evil, and mystery which will therefore probably be included to some degree in the film. Likewise, blue has its own connotations; it is not as emotionally warm as opposing colours such as orange or red and is often used to represent masculinity. The dominating focus of the image is on the mask that the face is wearing. Batmans mask is highly iconic, so it is relevant and effective to emphasise it because it causes associations with the established and successful brand. Any sequal film will aim to target previous fans of original material as well as new generations and different demographics. The character is engaging the audience with a menacing stare that gives a depth and indication that he has a mission he is intent on acomplishing. The frame of his face is illuminated which is a technique of dramatisation. We can also see that his outline has been blurred which conjures the idea of movement and velocity; this is emblematic of the action theme of the film and the high paced activity it is likely to entail. The content of the cover on the whole is unfussy so attention is easily drawn to the films title which is juxtaposed with a taglined caption that gives details of release.
Final Film Poster and Evaluation
This is our final draft for our film poster, we are using this one because of the successful photoshopping we did to the picture. We have added effects and smoothed out lines and covered up freckles and blemishes to make the picture stand out from the red, satin background. This is one of my favourite effects in this poster because I believe the use of the red satin bed sheet surrounding the main character connotes sex and death and starts to spark interest and mystery as to what this character and film could be like. We also added a glow to the titles 'LOLA' and 'COMING SOON' to make them stand out as well, along with the white colouring so it contrasts well with the red background. In this photo we used a hat to cover some of her face, this makes the picture seem more mysterious and the girl looks more concealed, like she is planning something and again starts to give away some of what the genre of the film may be. The title 'LOLA' is written down the left side of the poster next to the image because we want the audience to make a link between the title and the image but we don't want the title to distract too much attention away from the main image. We also added the word 'coming soon' at the bottom of the page so that some excitement and suspense is created in the audience. Because it is a teaser poster we didn't want to give away too much about the release date yet.
It is also apparent that we left out conventions seen in some existing film posters such as the names of actors and directors written along the bottom of most film posters. Although we discovered many posters leave that out and have their poster focused around solely the image and title. We chose to use this convention because we believe a teaser poster should give away as little as possible to keep the audience thinking about the film and what it may be like and include.
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