Toy Story 3 is a follow up to the highly successful Toy Story Franchise and this is the eagerly awaited film in the trilogy. The point of this trailer is to give the audience a taster of the film, with no relevance to the actual films storyline.
The Teaser starts with the familiar string plucking music which anyone who has watched Toy story before will recognize and the recognisable pixar production company appears. We than see a shot of a wooden floor and cloud wallpaper, which can be recognized as a childs room as a skipping rope falls to the floor followed by a dozen green army men, who than have a conversation with someone out of shot, we are than introduced to the character feet first and we automatically recognize him as woody with his cowboy boots and Tom Hanks voiceover. we than move away from the low shot and move to a long shot where woody, calls for the remainder of the cast to move across screen carrying seemingly useless pieces of toys and other junk.
The first element of humour is introduced when mister potato heads back flap opens and he says "Oh no i've put my back out" this could be a sign saying that the characters are getting older as its been 15 years or so since the first installment. After the introduction of the cast members they cut to a shot of the cast pulling together a rag tag effort of the Toy story logo which is a handmade homely effort.
Buzz Lightyear than bumps into woody and we are than introduced to the punchline of the trailer as he introduces his own attempt at the logo which looks exactly as it should. this carries on the theme of the series with Buzz outshining Woody, but being friends they except it.
This trailer has nothing to with the film itself but continues the theme of the other films, and comforts us into reminiscing about the old films with the characters returning and only subtly saying the characters are getting old which could be said the same for the original target audience of the first film, This is something which our group wishes to take from this, we want to intrigue the audience into watching our film without giving much (if any) of the storyline away.
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