This is the poster for the film Avatar released in 2009, now the largest box office selling film of all time. The image of the eye is very bright and contrasts the dark backround of the poster making it stand out, it is staring directly at the audience making it engaging and almost intense. The fact that we cannot see the other eye creates a sense of enigma and teases the viewers, one is exposed and inviting yet the other isnt included at all, suggesting there might be a dark side to this character, also indicated by the colour scheme. The seemingly human like face is blue which implies the films genre: sci-fi. The small glittery details across her face also show there is some magic/fantasy involved. Based on these factors the poster will obviously then appeal to people who enjoy the highlighted genres. The characters femininity is evoked through emphasis on pretty features like her lips, cheekbones and eyelashes- focus on aesthetically pleasing characters often signal romance storylines. Another important part of the poster is the above top caption 'from the director of the film Titanic'.. This will entice many film go-ers based on the vast success of the Directors previous film- a high quality director should mean the film is worth watching. Titanic is interestingly neither sci-fi or fantasy but nevertheless the prestige of the director is often a large selling point. The title caption is isolated and simplistic, further creating enigma; it gives nothing away and leaves the audience wanting to know more.
Details we may try to recreate in our poster are; highlighting of gender (provocative adressal of femininity should entice our predominantly male target audience), the air of mysteriousness, and the heightened engagement between our audience and protaganist (through means of eye contact).
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