Friday 19 March 2010

Inglorious Basterds Magazine Cover

The Font of "Empire" is clear to see, but obstructing the view of part of the word Is an image of a character in the film "Inglorious Basterds", right away it is clear to see that the selling point of this magazine is not the brand name on the magazine, but the fact that there is an image of Brad Pitt wielding a knife on the front, with the promise of an interview with him about his new film as well as on set access, this is used to gain the attention of Brad Pitt film fans aswell as general movie interest. Under the image of Brad and above the word "INGLORIOUS" is the word "Tarantino's" which is a word that all film fans drool over, the well known indie film director is involved in a film with Brad Pitt which guarentees A* quality. The image of Pitt itself looks a weird one, usually when he is on the front cover of a magazine it shows his sex appeal and machoness, but here it shows him in grubby old fashioned clothes, a huge scar on his throat, grubby hair with a less than attractive facial pose.
The second part of the page to catch your eye is at the top, the words "1001 greatest movie moments", this guarentees a sense of nostalgia for all film fans, and a chance to discuss and argue over what films should be in or at the top of the list. The three small images of Star Wars, North by Northwest and Lord of the Rings.
Down the side of the Cover is four large titles with a small description underneath, The first one is the word Surrogates, which is described with the word Bruce Willis which is another name that film fans know as a seal of approval. The second title is the word Exclusives, which is followed by some exciting films for the future, the Expendables, Avatar, Iron man 2 and New moon, all of these films are expected to do well in the box office, with none being small art house indie films.
The next title is "Verdicts" which is followed by Basterds, Pelham 123 and public enemies, these are again three big films with involvement from Denzel Washington, Johnny Depp and Brad Pitt, which is a selling point, again there are no front page opinions on small films.
Finally the cherry on top of advertising the title "Wowser" and the promise of Meagan Fox dressed as a cheerleader, this is now drawing every male reader to the magazine in the hope of catching the hottest leading lady of 2009.
This magazine cover is clear on what it hopes to gain from the beginning, by selling with three main techniques, Firstly the selling of big screen actors in this case a big picture of Brad Pitt and the mention of Bruce Willis, Secondly the use of upcoming blockbusters and any hint of a spoiler, finally the promise of a hot girl half naked will guarentee the selling of magazines, this means no hideously deformed person on the front cover or mention of the latest bollywood B-movie.
What we hope to gain from this is the ability to sell the cover and the film with only a few selling points, like this magazine has done.

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